How to Use Social Media For Sales?

So, you were thinking about improving your sales number? and then an idea came up in your mind, that why not using social media to get more efficient customers or clients? you are right BTW. Your idea is too brilliant cause you know what, Social media is not only about memes, videos and scrolling until your thumb gets tired. If used right, it is one of the most powerful tool to drive real sales or customers. and here we are not talking about boosting a post and then just hoping with fingers crossed. we mean using the social media platform to connect, build trust and convert followers into customers.

Thus, if you are a business owner, Startup founder or just someone wondering, "How can i actually sale through the help of social media?" trust us, you are at the right place.

Let's talk about it, which is of-course, almost all of us uses, Social Media Platforms!

1- Start with "Social" from Social Media

Let's talk real, no one's open their social media apps, Instagram, Facebook or LinkedIn thinking, "Yeah, I can't wait to be sold today!"
People come for connecting and have entertainment, inspiration or information on social media, so the first rule is, talk like you are normal as them, and not as a typical salesperson. share stories, ask about them, their interest, hobbies, ask questions, celebrate wins, show behind-the-scenes. give them that space, where they can related with you. Cause people don't buy from your advertisement, people buy from people they trust, and trust start with connection.

2- Know Who You're Talking To

Think like some one is sitting across the table from you, you are not just talking virtually. Feel them, who are they? how they are doing in life? how you or your services can make their life easier and better?
Use these questions to shape you content, whether you are selling any product or provide services or digital tools, tailor your message to what your audience actually care about.

3- Offer Value Before You Pitch

Imagine meeting someone for the first time and the they says to you, "Hello, want to buy my this that product?" what will be your response? Awkward, right?
Before asking for sales or providing information about your product or services, give your audience something valuable. Teach them something knowledgeable, inspire them, and make them laugh, solve a small problem without being benefited. these are some valuable moves that makes someone worth following.

4- Make It Easy To Buy

This one always gets overlooked. you have started well, created great content, someone loved what you are offering, and then? they don't have any idea.
Add links in bio, use "shop now" button, make your website mobile friendly, and keep your check out process easy and simple, that can be handled by anyone, guide your audience with friendly CTAs like DM me for more info, or book now sort of.

Wrapping it Up!

You don't need to be marketing guru or have millions of follower on social media for sales, you need only two things, skills and clarity. Be human, be helpful, be consistent, and that's it. you won!

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